the opportunity to create a meaningful and unforgettable digital presence
Not only do we love the work we do, we also love to hear from our clients about how we were able to bring their visions to life. We value the opportunity to transform concept to content on a wide range of projects that inspire our creativity, and allow us to help you tell the stories of our community and clients in meaningful ways. Our mission is to make your digital presence meaningful and unforgettable for businesses across Vancouver Island.
Whether through web development, film production, marketing or something in between, we are always working to combine the skills and expertise of all of our talented team members. We believe the best results are achieved with thoughtful collaboration between our team and our clients. Teamwork makes the dream work!
With full rebranding initiatives, online education integrations, videography, social media management, graphic design, copywriting, search engine marketing, web design, and more, our full-service approach helps our clients create a well-rounded presence online, and beyond.
Veridis Plumbing & Heating came to us to modernize their website, include a new online shop platform, and to expand their reach with SEO (search engine optimization) and SEM (search engine marketing). Now we continue to work with them to optimize their reach. Informed by our our ongoing market research and our experience engaging the attention of today’s web user in the fast-paced digital world, we create strategic, high-performing content.
film & video production
It’s Anna Hilberry’s job to know risk inside and out as a financial advisor, so you can take her word for it that working with us is an excellent investment in your brand. Anna is a key member of The Hilberry Group in Duncan, which is supported through the parent brand of the National Bank of Canada.
We’ve been fortunate to have also worked with fantastic brand representatives at The National Bank of Canada to make sure all of Anna’s branding speaks to their national goals, while also reflecting Anna’s local priorities and unique voice.. We help Anna edit and distribute weekly social media videos to promote financial literacy, keeping a close eye on trends and updating graphics, SEO and other related content to ensure that her videos are performing at their best.
project development, branding & graphic design
This means a lot, coming from the legendary endurance athlete Jen Segger. We’ll climb social media mountains for you any day, Jen! Our latest project with Jen is her newest online training program: Adventure Racing. With beginner and intermediate options, Adventure Racing is a thrilling combination of trail running, paddling and mountain biking through highly technical outdoor environments. We really pulled this one together as a team, combining video production with graphic design and copywriting to create a complete online course with tutorial videos and comprehensive written training modules and schedules. Working alongside Jen, we made sure that the course had all the content needed to support students of various levels in their adventure racing aspirations.
ongoing creative support
Whether the project is a short-term media campaign, a one-off video ad, or a large-scale project such as a website or company brand, we are here for ongoing creative support throughout the project and afterwards!
Our services include creative branding and graphic design, functional and dynamic web development, engaging and aesthetic video production and photography, product development, social media marketing, project management, consulting, and more. We work with you to develop and deliver effective film, web and social media creations that inspire engagement and foster meaningful brand loyalty.
Running a business is hard enough without worrying about advertising, social media and brand awareness. Let us take care of all your digital media needs and save time and money with our customizable bundles. These strategic packages combine branding, social media marketing, graphic arts, photography, video, copywriting and web design products to tell the world who you are and why you matter. Our mission is to make branding easy and unforgettable for businesses across Vancouver Island.
get in touch today
Have we worked together? We love to hear from our clients how we were able to tell the stories of our community and clients and help you create a meaningful and unforgettable digital presence.
How to leave a Facebook review:
- Click the Reviews/Recommendations tab: https://www.facebook.com/EmpressAve/reviews/
- Click ‘Yes’ to recommend the Page.
- Write your recommendation and if you have one, upload a photo.
How to leave a Google review:
- Visit our map location: https://goo.gl/maps/yLgcsJYTrV1pG7aVA
- Scroll down until you see the “Write a Review” button and click on it.
- Write your recommendation and if you have one, upload a photo.
We’re making your resolutions easy this year
Last week we shared some of our favourite accomplishments of 2021. This week we’re following that up with five huge projects that have been under wraps for months and are finally stepping into the spotlight in 2022.
Together, they’re a great representation of just how varied our output is, and the ever-expanding skillset of our diverse team. But, like all our work, they share one important thing in common: the potential to challenge you, provide joy, and foster transformation. So no matter what your New Years resolutions are for 2022, we have a project for you!
To transform your home and garden
Veridis Plumbing & Heating
Our friends at Veridis Plumbing & Heating have not only revamped their sprawling showroom of beautiful home heating, bathroom and outdoor living options, but they’ve also started selling their vast lineup of quality products online. We’re happy to have helped by creating their online storefront, and supplying some of the photos and videos for their entirely new website that will be launching in the New Year! If you have any big renovations planned for 2022, you’ll want to check it out.
To challenge your health and fitness
Adventure Racing with Jen Segger
You would never know from her modest introductions, but Jen Segger is a big deal in the world of competitive trail running and adventure racing. Besides a number of high-profile podium finishes – not to mention participating in the Amazon Prime exclusive series World’s Toughest Race: Eco Challenge Fiji – Jen is a well known coach for up-and-coming athletes at all stages of competition. Through a growing offering of web courses, we’ve helped Jen bring her years of experience to an online audience, allowing anyone in the world to benefit from her insights as they learn and train at their own pace. And in 2022, we couldn’t be more excited to help Jen launch her first online adventure racing program, creating guidebooks, video content, and interactive web materials. This innovative sprint program will cover strength building, nutrition, injury prevention, mental preparation, gear acquisition, lifestyle tips, and of course a complete, in-depth training calendar. It will also be Jen’s first online course to feature professional training videos to cover key trail running techniques. Sign up for email updates and get started here JenSegger.com. Early sign-ups will get a huge discount, but hurry, that’s only until February 28, 2022!
To embrace new art forms
Victory on East Hastings
We had a blast handling the post-production for this bold, musical art film from visionary musician C.R. Avery last year. In January, it’s touring for the first time with live performances, including a full orchestra!
To edit and colour the film, we had to completely overhaul our post studio to handle the magnificent 6K raw digital footage. Beyond the technical challenges, the film underwent some major creative shifts and revisions under C.R.’s careful direction, and we ended up creating entirely new sequences from scratch using found footage and original motion graphics and animation. We also created all the stylistic chapter headings and title sequences in the film, including its iconic title card.
Through a series of biting, bizarre, hilarious and heartfelt musical vignettes, Victory on East Hastings reflects the changing landscape of Vancouver’s eastside and the alternative communities crushed by gentrification. Check out the official trailer over on our YouTube channel, and book tickets at the Rio while you still can!
To learn more about where you live…
Mount Tzouhalem might just be the single most iconic mountain on Vancouver Island, and it’s certainly a defining landmark of the Cowichan Valley. But how much do you actually know about its namesake, Chief Tzouhalem? For the first time, the fascinating history of this larger-than-life figure has been captured on film, in a feature length documentary from Orca Cove Media. The film weaves together oral history from local Elders with academic reflections and creative re-enactments, as directors Harold C. Joe and Leslie D. Bland dive deep into the many interpretations of Tzouhalem’s legacy.
We had the profound honour of directing cinematography for the reenactments, and working on the visual effects needed to bring them to life. By combining original Green Screen footage with manipulated shots of present-day locations, we were able to bring to life various vignettes of Chief Tzouhalem’s life on the actual landscapes where they occurred. We also had the pleasure of creating the original poster art for the movie, featuring Harold Joe as Chief Tzouhalem. (As a fun aside, you can also catch Harold Joe in his other capacity as an Archaeological Monitor in our short documentaries on Cowichan Tribes’ remediation work). Tzouhalem has already played at a number of prestigious film festivals including Whistler. Keep watching Orca Cove’s website and social media for future screenings.
…And the challenges in your community
Tug of War
We’re also still hard at work on two upcoming documentaries exploring the issue of youth exploitation in BC. From gang recruitment, the opioid crisis, sexual exploitation and sex trafficking, our films demonstrate that this issue is tragically alive and thriving in Island communities and across the Lower Mainland. We wrapped principal photography in 2021 that will support both projects: a youth-friendly short film called Tied to a Lie, which will tour middle and secondary schools across the province; and Tug of War, a challenging feature documentary for broadcast. Despite delays due to COVID-19, we’re excited for both films to make their respective debuts in 2022.
These projects are the brainchild of our Development Coordinator, Mia Golden (star of Fragile Seeds), inspired by her own work in the field.
Follow our social media channels for the latest information on both releases, as well as insightful clips and comments from counselors, resource providers, police officers, experts and youth who are fighting to break – or break free from – the cycle of exploitation and violence.
From gang recruitment, the opioid crisis, sexual exploitation and sex trafficking our film highlights that this issue is very much alive and thriving in our communities.
This is just the beginning
We asked our team what their priorities were for the upcoming year, and identified some favourite ‘focus words’. Amongst them: Story, Energy, Alignment, Relationship and Growth. (Also Mantis, because bugs are cool). We’re excited to see these qualities weave into our upcoming films and videos, interactive courses and multimedia art projects as we slowly regroup and regain capacity in the wake of COVID-19.
Thank you again to our amazing team, our clients and all our supporters, without whom we wouldn’t exist. And thanks to you for reading, connecting and following our journey!
Digital Spring Cleaning Tip #1: Label it!
Do you have a bunch of SD cards, hard drives, CDs or DVDs, dare we even say USB sticks or floppy disks… and you don’t even remember what’s on them? Grab some masking tape or labels or even just the sharpie and label them! If there’s too much stuff on the storage device to write it out on a label, consider making a file or Google Doc with a list of all your storage devices and everything on them. This can also be easily updated when your storage needs change. Then label the device with a corresponding letter or a number instead. Awesome, now that’s done!
And for any of those old electronics that aren’t working anymore, check out the Cowichan Recyclopedia on the cvrd.bc.ca website or recyclemyelectronics.ca to find out where to bring old hard drives, keyboards, mice, and computers in your area.
Digital Spring Cleaning Tip #2: Treat Digital Paperwork Like Any Old Paperwork
Anybody else have 2,000+ emails in your inbox? Emails can quickly multiply to an overwhelming amount faster than it takes to get to the post office. And let’s be honest, if you’re not reading it immediately, it’s highly unlikely you’ll be going back in time to look at that Gap marketing email again.
Here’s a suggestion that definitely seems easier said than done: treat digital files, including documents, downloads, emails and pictures like you would any physical paperwork or mail. As soon as possible after you receive the email or download, put it in an appropriate folder in your inbox, cloud, or on your computer.
For everyday downloads that get used to check daily tasks off your list, decide whether to save an additional copy offline on your hard drive, or delete it once the task is complete. Dealing with these daily files as they come in is the most efficient way to keep your computer running smoothly in the long run. Our tip is to tackle this clutter at the end of your work day. Deal with all of the files in your downloads folder while the purpose of them is still fresh in your mind.
Digital Spring Cleaning Tip #3: Tidy Up Your Website/Portfolio
It’s always a good time to optimize your website content to improve readability, so why not take the opportunity to do so this spring. The best part is that Google will notice that your content is being refreshed, and that will result in higher search engine rankings.
Check through posts and pages, and make sure these are aligned with your current brand and values. You may want to revisit or delete posts that perhaps you created in a rush and aren’t a good indication of your best work. Have a look for redundant posts on the same topic; you’ll probably want to keep the newer ones, or maybe make a new post that combines and simplifies the information. And while we’re talking about keeping things fresh, make sure there aren’t any outdated posts or pages that are no longer relevant.
Doing this cleanup is also a helpful way to notice where there may be gaps. Were you looking for something that you couldn’t find at all? Maybe it’s time to write something new, or create a new page that helps users get to the information they need as quickly as possible.
At the same time, if you go back into your posts and find something that really worked (or it got a lot of likes or clicks), consider bringing it out again, and reposting. New followers would be happy to find that content, and old followers might enjoy a trip down memory lane.
Does this sound too complicated, or are you not sure where to start? Reach out to us and learn how we can help.
Digital Spring Cleaning Tip #4: Spruce up your Social Media Pages
The most obvious thing with this is your profile and cover images – make sure those are current and relevant to the season. In other words, if there are fall leaves or snow in your profile pic, it’s time to refresh that!
Next step is to make or revisit your content strategy. This should always be evolving as you and your business evolves too. We like to take a look at ours at the end of every month for the next month, and at the end of each season looking into the next season. Remind yourself who you are, who your audience is, and how you stand out.
Digital Spring Cleaning Tip #5: Keep it Organized from the Start
From our film editors, Milla and Josh, here are some tips for working on digital projects.
1) Start organizing/categorizing/creating the folders before you start working. Linking the files after you are done can be a headache.
2) Don’t use a system that won’t fit your needs. Make an inventory with all that you have, then create/adapt a system that will work well with it and with your routine.
3) Be realistic, being super organized is not always doable and instead of making it better, the mess grows while it waits for a time that will never come. Choose a system that fits your needs but does not over-complicate your process. It is supposed to save time in the long run.
4) From a bookshelf to a hard drive, always make sure that other coworkers could use it and not feel super lost/confused. It needs to make sense. Labels help.
5) Don’t make the same mistake twice. It’s better to keep these organization tools in mind everyday while the raw materials you’re working with are fresh in your mind. So we are always doing micro “Spring Cleaning” tasks, rather than making a big day of it. As an example, an ambitious feature film we were tasked to edit was one where it wasn’t super organized from the start and spiralled into this monster of a project across like 5+ hard drives. So now we’ve learned to keep things organized from the very start in order to try to avoid that from happening again!
Whether behind the scenes, on the scene or in the scene, women pioneers in film have been shaping the film industry since the beginning. Did you know? The first film editors (back in film cutting days) were often women. In honour of Women’s History Month, here are some of the (still largely) untold stories of women pioneers in film.
Even before women had the right to vote, Alice Guy-Blaché was directing films and blazing a trail. In her life and in her movies, she was expressing the female perspective, desires, drives and self-determination. From 1896 to 1906 Alice was likely the only woman film director in the world. She is now known as the “first female filmmaker in history” and in 1911, The Moving Picture News wrote that she was a “fine example of what a woman can do if given a square chance in life.”
Alice Guy-Blaché’s first film is thought to be “La Fée aux Choux” (“The Cabbage Fairy”) (1896). It’s a one-minute pantomime featuring a smiling young woman who plucks naked babies out of a cabbage patch. And it’s the first narrative film in history. Because the original film has been lost, some historians believe that Guy-Blaché’s first effort was in fact “Sage-Femme de Première Classe” (“First Class Midwife”) (1902). This was a remake about a young couple who go shopping for a baby and Guy-Blaché plays the husband.
In 1910, Alice formed the Solax Company and began making her own movies. She was so successful with that that in 1912, she built her own state-of-the-art studio in New Jersey. (She was the first female majority owner of a film studio!) There, she went on to create a prolific amount of films, including the feminist cowboy film “Two Little Rangers” featuring two gun-toting heroines. Although her lifetime success was perhaps short-lived by rapid changes in the movie industry at the time she started her studio, Guy-Blaché directed and produced over 1000 films, including 600 silent films and 150 short films with sound, as well as 22 feature-length films. One of the last films Alice made is “The Great Adventure”, also known as “Her Great Adventure” (1918).
Director Pamela B. Green created a tribute film about pioneer filmmaker Alice Guy-Blaché: Be Natural: The Untold Story of Alice Guy-Blaché (2018).
Cléo de Verberena
Cléo de Verberena was the first woman to recognize herself and to be recognized as a film director in Brazil. She was the protagonist and director of the silent feature film: O Mistério do Dominó Preto “The Mystery of the Black Domino” (1931), which was based on the story of the same name by Aristides Rabello.
Agnès Varda’s pioneering work was central to the development of the French New Wave film movement in the 1950s and 60s (as the first person to reimagine film conventions, and the only woman director to be associated with this movement). She was a director and writer known for films such as Vagabond (1985), Faces, Places (2017) and Cleo from 5 to 7 (1962). Varda often blurred the boundaries of fiction and nonfiction, and defied gender norms.
In the article, Agnès Varda: The Filmmaker as Rigorous Friend, A.O. Scott writes:
“Women who make their mark behind the camera, as agents rather than objects of its gaze, tend to be seen as anomalies and alibis, special cases rather than central figures. Their existence can be cited as an exception to the sexism that ensures their scarcity, and the master narratives that treat their stories as more than footnotes or sidebars have yet to be written. Varda’s work might be the place to start. Not only because of her feminism — which was consistent and complicated, unmistakable and impossible to circumscribe — but also because of her individuality.”
Hattie McDaniel became the first African American to win an Academy Award. She won Best Supporting Actress for her role as “Mammy” in Gone with the Wind (1939). The daughter of two former slaves, she gave a gracious speech about her win: “I shall always hold it as a beacon for anything I may be able to do in the future. I sincerely hope that I shall always be a credit to my race and the motion picture industry.”
Safi Faye was the first Sub-Saharan African woman to direct a commercially distributed feature film, Kaddu Beykat (1975). In her work as a director and ethnologist, she has directed several documentary and fiction films focusing on rural life in Senegal.
Jane Campion is the first and only (as of yet) female filmmaker to receive the Palme d’Or, which she received for the acclaimed film The Piano (1993). She is the second of five women ever nominated for the Academy Award for Best Director. About rewatching her film The Piano, she has said: “I really felt excited by it. I thought, my God, this is a film told from a female point of view and nowadays that’s still so rare. Even when a story appears to be from a female point of view, it’s often an apology for it.” Campion has been and continues to be fearless about championing the unconventional in her work. Her latest movie, The Power of the Dog (2021) is now in post-production.
Kathleen Kennedy has been called the most powerful woman in Hollywood. After more than three decades producing some of the most well-loved and successful movies of our time, including E.T., Jurassic Park and Schindler’s List, George Lucas chose Kennedy to head Lucasfilm. Now, almost another decade later, she continues to pave the way for women and minorities in film. The most successful new Star Wars films have featured a female lead. And The Mandalorian features the incredible work of directors Deborah Chow and Bryce Dallas Howard, to name a few.
Perhaps best known as the creator, head writer, and star of Fleabag, Phoebe Waller-Bridge was also the showrunner and executive producer of the first series of Killing Eve (2018). If you haven’t seen the opening of Killing Eve, we highly recommend you have a gander. It’s such a brilliant, well-written scene, and not a word is exchanged. This is the work of Phoebe Waller-Bridge. Throughout her body of work, it is clear that she has focused on portraying strong women, the type of women who defy stereotypes and almost do and say the opposite of what you’d traditionally expect. Even so, Phoebe seems to have the exact recipe for writing an easily loveable character.
About the rage that motivates her, she says:
“But mainly I rage at myself for my own ability to let things slide because I’d rather be ‘nice’ than stand up for myself in an uncomfortable situation. My characters have streaks of fearlessness. I get a rush writing women who don’t care what you think. Probably to help me grow into being one.”
Here are a few more women in film to look up, read about and get inspired: Germaine Dulac, Chantal Akerman, Adélia Sampaio, Lucrecia Martel, Anna Muylaert, Greta Gerwig, Michaela Coel, Geena Davis, Petra Costa …
For more information and stories about Women Pioneers in Film, and to watch some films created by these pioneers, visit the Women Film Pioneers Project, or follow them on facebook here. Or check out Women and Hollywood – Educates, Advocates, and Agitates for Gender Diversity and Inclusion in Hollywood and the Global Film Industry. Other groups raising up, empowering and advocating for women in film are womeninfilm.org, and in Canada, womeninfilm.ca.
it’s women’s history month!
We’re inspired every day by women: our coworkers, our families, our friends. All the ladies on the Empress Avenue team are a constant inspiration! Yesterday, the team chatted briefly about women who in film who inspire us – here are some of them now.
Kathryn Bigelow, Director of The Hurt Locker and Zero Dark Thirty, became the first and, as of 2021, only woman to win the Academy Award for Best Director, the Directors Guild of America Award for Outstanding Directing, the BAFTA Award for Best Direction, and the Critics’ Choice Movie Award for Best Director. About women making movies, she says: “If there’s specific resistance to women making movies, I just choose to ignore that as an obstacle for two reasons: I can’t change my gender, and I refuse to stop making movies. It’s irrelevant who or what directed a movie, the important thing is that you either respond to it or you don’t. There should be more women directing; I think there’s just not the awareness that it’s really possible. It is.”
Dame Judi Dench is well known for her numerous and varied stage roles and for her work in television and in a variety of films. We love her because no matter what she does, she is the star of the show. Watch “Ask a Legend” with Dame Judi Dench here.
Tiffany Hsuing is a Canadian documentary filmmaker. She is most noted for her 2016 short documentary film The Apology, which won a Peabody Award in 2019, and her 2020 short documentary film Sing Me a Lullaby, which won the Share Her Journey award at the 2020 Toronto International Film Festival. You can watch trailers for the two films on Tiffany Hsuing’s website here.
Jennifer Kent is an Australian actress, writer and director, best known for her directorial debut, the horror film The Babadook. We’re inspired by the way she has stepped up and brought her unique voice and vision to the horror genre, a genre that is historically desperate for female perspective. If you haven’t seen her films, and you enjoy horror movies, we highly recommend you check them out! The Director explains how she made The Babadook and The Nightingale here.
Nina Paley is an artist, cartoonist and animator who is perhaps best known for creating the animated musical romance-comedy-drama feature film Sita Sings the Blues (2008). She is remarkable because she is the triple threat of animation – she created all of Sita Sings the Blues, including the music! In the director’s own words, the film is “a tale of truth, justice and a woman’s cry for equal treatment.” (How apt!) Nina has generously made Sita Sings the Blue available to everyone; you can watch it and support her here.
Shonda Rhimes, creator and showrunner of Grey’s Anatomy, Private Practice and Scandal – what an inspirational powerhouse! Casting and writing African American, Asian and Latinx people in fully-dimensional, highly intelligent, emotionally deep roles, Rhimes revolutionized the way we see people of colour on TV. Visit Shondaland here; watch her TED Talk here.
Thelma Schoonmaker is an amazing film editor who has edited Martin Scorsese’s films for more than fifty years! She started working with Scorsese on his debut film, and has edited all of his films since Raging Bull (which won her her first Academy Award in 1980). The team credits their ability to work so well together to excellent communication skills. Thelma is on set with Scorsese from day one, and until the very end. There are many videos on YouTube about how Schoonmaker edited movies – here is one to get you started.
the theme of women’s history month 2021 is #ChooseToChallenge
We choose to seek out and celebrate women’s achievements. This month we’re highlighting some of the outstanding women in film and film history and some who have inspired us and influence our work at Empress Avenue Media. Here are the women in film who inspire us: Mia is inspired by Kathryn Bigelow and Shonda Rhimes; Ben is inspired by Dame Judi Dench; Joseph is inspired by Nina Paley, Jennifer Kent and Tiffany Hsuing; and Josh is inspired by Thelma Schoonmaker. Find us on social media on twitter, facebook or instagram and let’s choose continue the conversation!
how the cowichan valley is getting #backtowork after the first wave of covid-19
After a year of political and economic uncertainty, COVID-19 and – let’s be honest, 2020 in general – has made the last few years look like a walk in the park.
Imagine if Earth was a highly anticipated TV show, returning to the galaxy for a long awaited reboot with all the original cast. But instead of the usual ensemble and sitcom humour, this season of Earth shows up with a chaotic plot of disruption & drama, featuring a ‘special guest’ that nobody asked for. It’s not quite the return to form that we were all hoping for.
At the start of COVID-19, the future in BC was especially uncertain. Vancouver Island seems to have gone through the worst of the first wave with some of the lowest health impacts in the country, but the ripple effects on the local economy in towns like Duncan are impossible to overstate. Business has slowly begun to return with restrictions loosening, and as a community, we should be proud of how we’ve weathered this storm.
We are inspired by how our fellow small businesses in the Cowichan Valley have pulled together to boost each other up and stay active. The city has facilitated the repurposing of sidewalks to enable take out and patio service for restaurants. Patrons have demonstrated amazing loyalty as entertainment venues move to reservation systems, and stores adapt to curbside pick-up. The Caprice theatre was among the first cinemas in Canada to re-open, with numerous measures in place to ensure the safety of its visitors. With a slate of classic films, walking in takes you back to another time, but it’s still hard to forget the strange situation we find ourselves in.
Meanwhile at our little studio in Cobble Hill, we’re grateful to have remained busy throughout. We are proud to be part of the solution, bringing business back to the Cowichan Valley. Our goal has always been to connect businesses with their communities, and we thrive on the challenge of doing that under these incredible circumstances.
so what’s different at Empress Avenue Media these days?
The Empress team has been able to adapt over the last few months by working completely remotely. This has involved countless meetings through zoom, and continuous communications via phone and a growing collection of online tools like Slack, Asana, Tick, Vimeo and more. COVID has also changed how we manage project files, such as videos that can top 15TB of data. One of our video crew was stuck in Ontario for over a month due to travel restrictions. The rest of us have been stuck in isolation, and craving the ability to bounce ideas around face-to-face. After all, the creative energy of working together is one of the reasons we founded Empress in the first place.
“After all, the creative energy of working together is one of the reasons we founded Empress in the first place.”
Due to projects pausing, shoots being cancelled, and limitations on access to the office, our focus has also changed. Our team has tackled a much higher percentage of editing projects than usual. As demands for content grow in a hungry Entertainment industry, more clients are looking to us to polish off old projects. Demands for digital marketing and web projects are also on the rise, as the reliance on online business grows for many local operations. We are so grateful for the wonderful clients we get to work with, who have kept us busy throughout.
As restrictions ease, as we experiment and perfect our own precautions, we are eagerly but cautiously reuniting in person for the first time. After months of virtual meetings, it’s a welcome homecoming for most of Team Empress.
how the film industry in BC is adapting to covid-19
Just a few weeks ago the province of B.C. finally announced the reopening of the film industry. Empress Avenue Media has made all the adjustments needed, and our own Mia Golden facilitated certification with Safe Sets™ COVID-19 Level A – English by Worksafe BC. We are so excited to start filming again to bring your ideas to life!
let’s get #backtowork. together.
Despite minor setbacks, we have also been able to pursue our collective passions. By increasing our clients’ connection to their online audiences, and boosting their digital presence on social media platforms, we hope we’ve helped in some small way to keep business flowing in Duncan and beyond. What’s unique about Empress is the diversity of our in-house talent and our ability to work together on unique, local projects. Luckily, it’s a focus that’s still relevant in this strange new season of Earth.
“As we all try to learn to love this strange new season…it’s more important than ever for all of us to stay connected…”
The last few months have been full of unexpected twists and turns. As we all try to learn to love this strange new season – like an awkward TV reboot – it’s more important than ever for all of us to stay connected… With one another, with our clients and our community. So let us know, how can we help you reconnect and recalibrate?
To help you get back to work we are offering substantial discounts for our small-business brothers and sisters in the Cowichan Valley and South Island. It’s our way of saying thanks, and helping in some small way to keep Cowichan Strong.
Wondering how you can reach more customers during COVID-19? Let’s talk.
Customizing your marketing
in a nutshell
A lot of people think social media came to be when platforms like Facebook or Twitter made their shiny debut into our lives.
The truth is – the legitimate debut of social media actually took place in 1997 with Six Degrees. The site allowed users to essentially create a profile, post pictures, and interact with others (sound familiar?). A couple years later, in 1999, the art of blogging was introduced to the world through various sites and, well, things took shape gradually from there – platform by platform.
Of course, in recent years, Facebook, Twitter, Instagram, and YouTube have risen to the highest peak of exposure, user base, and brand loyalty in all social media’s history.
With social media so crucial to the recognition of a brand, it’s more important than ever to identify your individual niche and innovate within it, in order to have an impact online.
Reference: Small Business Trends
beyond standard practice
It is now standard practice for businesses to establish and maintain a presence on social media, with a particular focus on Facebook, Instagram, and Twitter, at least.
With that said, us marketers are now posed with a new question of practice – “how can we elevate beyond this benchmark and achieve even better results?”
the new “norm”
While it’s had its fair share of controversy and critique, targeting in social media is one of the most effective tools a brand can use. It allows a business to promote an advertisement or general post to a very specific group of people.
Any new business should have a well-researched, clear idea of their target audience or market (i.e. the demographic of people they aim to appeal to). social media is one of the portals through which we see this applied in-fine-tune.
Here is a list of common (and currently active) targeting filters:
- gender (individual or all)
- age (typically an age range)
- birthday (date-tailored advertising)
- location (city, region, state/province, country, etc.)
- interests (things users like, i.e. hobbies, music, food preference, etc.)
- user connections (to particular groups, pages, or events)
stepping up your social media game
It’s become apparent that social media is a necessity for brand relevance, interaction with your audience, and in general, business.
With that said, if you aren’t utilizing social media for your business yet, we recommend:
- learning about each platform and creating an account for your brand
- determining your advertising allowance (how much you want to invest in your ad or post’s marketing)
- proceed to the platform’s advertising section/tab
- create your ad or post and tailor the targeting filters offered to reflect your target audience/market
review analytics and adjust (if needed)
Upon publishing your ad or post, keep an eye on its analytics. This data will provide you with insight into how well your ad or post is performing with its designated audience.
If needed, reassess your brand’s target audience/market and alter the filters applied accordingly.